The Brief
Due to the recent expansion of YourLocal Medical, the owners wish to create a professional and consistent brand identity across all their clinics to form a sense of familiarity for existing and future patients.
YourLocal Medical clinics offer private and bulk-billed general medical consultations. They offer treatment to children and adolescents, as well as adults.
The Audience
• Families (parents with children).
• Parents mostly aged 25 – 50.
• Usually time poor due to balancing work/family needs.
• Families with extensive medical needs, or those who require frequent prescriptions and check-ups.
• Both male and female parents.
• Middle – low income households based in Brisbane’s South.
• Parents mostly aged 25 – 50.
• Usually time poor due to balancing work/family needs.
• Families with extensive medical needs, or those who require frequent prescriptions and check-ups.
• Both male and female parents.
• Middle – low income households based in Brisbane’s South.
Mood Board | Research Phase
Design Goals
1. To provide local families with accessible and comprehensive medical services in a way that works with their busy schedule.
2. To make healthcare for families less overwhelming, particularly for parents balancing work and home needs and who may often overlook small symptoms, forget to order a prescription, or schedule check-ups.
3. To create a family friendly, professional & trustworthy brand that attracts busy families looking for a health care provider they can trust long-term.
4. To create an accessible app where patients can book appointments, log symptoms, and track medical records for the whole family.
Logo & Brand Ideation
Logo & Brand Ideation
Logo & Brand Ideation
Implementing The Design Thinking Framework
Engaging with the Design Thinking framework was instrumental to the success of this project. Once the logo and brand identity had been established, I ideated a series of low, mid, and high-fidelity prototypes to experiment with alternate design approaches.
Low FIdelity Wireframes | Three Home Page Experiments
Medium Fidelity Wireframes | Two Home Page Experiments
The result was two drastically different mockups. User feedback indicated that Experiment 1 was the preferred choice thanks to its friendly, approachable design. Check out the two experiment mockups below below.
High Fidelity Wireframe | Experiment 1
High Fidelity Wireframe | Experiment 2
The Final Product
Check out the final presentation here: YourLocal Final App Prototype
